The Bola Pra Frente Institute acts on Muquiço’s, one of the most violent favelas of Rio de Janeiro. Created by 1994 World Cup winner Jorginho, the project takes children away from trafficking through sports and education.
In order to advertise the Institute’s work and raise awareness among the parents in the favelas, we have transformed the bullet holes there into billboards.
In Brazil, Twitter is widely used for an illegal and dangerous practice: to warn drunk drivers where are the police DUI blitzes, so they can avoid driving by them. But these warnings also reach more dangerous criminals, who are on the run.
The “It wasn’t an accident” – a campaign for a more conscious traffic – created fake criminal profiles to thank the users posting DUI blitz warnings in real time. The Operation Tweet had great media impact and showed how a simple tweet – an action that seems innocent– could create serious problems to traffic and to society.
Rio Olympic Games - Passinho do Judoca
Rio Olympic Games - Judoka’s Passinho
The judoka Rafaela Silva was controversially eliminated at the London Olympics, suspected of trying to cheat. Since Brazil still deals with a lot of racism, the black athlete was a victim of prejudice in social media. Few people believed in the comeback of the judoka, who was born in a Rio de Janeiro favela.
But Infraero Airports, official sponsor of Brazilian Judo, believed her turnaround would happen, and that it would be at home. So they've created a new and fun way of cheering, inspired by the Judo movements as well as by Passinho – a street dance of the favelas – to create the Judoka’s Passinho. The video clip had the athlete's participation, became a media sensation and the results couldn't be better: Rafaela Silva won an Olympic gold medal.
Rio Paralympic Games - Blind Fight
Are there limits in the pursuit of an olympic medal? To create awareness about the Infraero Airports sponsoring the Paralympic Brazilian Judo team, we’ve shown the routine of two athletes, one olympic and another paralympic, preparing for a match. In the end, they face each other in the dark to answer the question.
The Toy Museum holds a large collection of toys and needed to attract visitors. So, nothing is better than using a kind of humor that appeals to the nostalgia of those who have had fun with one of the pieces as a child: the parents.
Superdigital is a Santander Group Fintech. The app allows people to make financial exchanges similarly to using a social network: in a simple and fast way. The result is that money as people know is on borrowed time. It's no use denying it.
One of Brazil’s biggest street parties, Olinda’s Carnival is famous for its traditional giant dolls.But violence against women only increases each year during carnival. To prevent all kinds of violence and harassment, the Disque Denúncia has created a special giant doll: Carnival’s Sentinel.
As the giant dolls transited among people partying, the Disque Denúncia used the Sentinel to identify offenders, generate evidence and transmit real-time information to local police.
Cinema Songs is a radio show that only plays the best movie soundtracks. To show this intrinsic combination between music and movies, the singers were placed in movies posters as their main characters. I was responsible for the art direction and illustration of the posters.
Pornstar Against Water Crisis
Pornstar Against Water Crisis
Personal project during one of Brazil’s most severe water shortage crisis. To encourage water saving measures, we’ve contribute in a unusual way. We’ve invited one of Brazil’s most famous porn actress to make an appeal for her fans: not to think about her when they took a shower.